Click Strategies works closely with you and your team to develop attainable goals and create a strategy for reaching them.
Our core services include ensuring your website is indexed and searchable on search engines, that your team has the tools ready to evaluate, monitor, and track your website traffic, that your website design is aligned with SEO best practices, and that you have a blueprint for how to increase traffic and leads.
We can provide an SEO analysis of your website, including a competitor analysis and a proposal to move forward, based on your time limits, goals, competitive landscape, and budget.
The next step – after ensuring your website is SEO-friendly and geared toward your target market – is to conduct content marketing (writing content for web pages and blog posts). This is where “long-tail” keywords provide traffic from people searching for specific things related to your product or service. We provide copywriting, imagery, and editing for all content created.
We work with companies and law firms with the long-term in mind: SEO does not happen overnight and is a continual process, especially if you are in a competitive market. That’s why we are flexible with our pricing and the scope of our services, based on what you need, but also what is needed in order for you to see concrete results.
In addition to SEO, we also offer social media marketing and pay-per-click advertising services.
Our Search Engine Optimization (SEO) Services Include:
Analysis, Reporting & Technical SEO
Keyword Analysis – A thorough analysis is conducted to see which keywords are most viable for increasing relevant traffic to your website.
Competitive Analysis – Competitor sites are examined and analyzed for keyword targeting and compared for rankings in search engine results.
Web Design Analysis – Does your current website need improvements in speed, layout, or structure in order to be more SEO-friendly? We will let you know.
Analytics Reporting – Using Google Analytics, or a similar tool, we track and monitor your web traffic. Weekly and/or monthly reports are emailed, detailing the number of visitors to the website, the keyword phrases used to enter the website, referring websites, city/state data, and other useful information.
Rankings Reports – You will receive reports detailing where your website ranks in organic search results in each of the three search engines, as well as where up to three of your competitors rank.
Technical On-site Optimization: We ensure search engines can find and read your website by utilizing several applications (as needed): .htaccess file, XML sitemaps, robots.txt, 404 pages, 301 redirects, and Google Search Console.
Keyword Integration & “Taggin” – Keywords are strategically placed within the existing written content of the website and incorporated into the “hidden” HTML code of your website. (Title tags, meta tags, alt tags, anchor text, etc.)
Content Marketing
Our team writes original, quality web pages and blog posts based on agreed-upon topics. This content can then be shared on social media through posts, tweets, etc., and social media advertising.
SEO Local Connect
For a local business in a competitive market, a broad local web presence can help increase your web domain authority and give you a boost in the “eyes” of Google. Our team ensures your business profile is listed on local business directories like Yelp and YellowPages.com and that they are all optimized.